Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

SciFri Findings is a series that explores new practices in journalism and science communication, and their impact on our audiences. Sign up for our newsletter to get the latest reports! At the start ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More This article was contributed by Dmytro Voloshyn, cofounder and CTO of ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Adam Aharonoff In the ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

Few email marketing initiatives are as important — or as misunderstood — as A/B testing. Over the years, we’ve guided brands with A/B testing initiatives that help drive growth and insights, educating ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Choosing the right A/B testing tool isn’t just about picking the first one you come across. It’s like finding the perfect pair of shoes—you want something that fits just right. You need to think about ...