Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

The predictive capabilities of AI can be a powerful tool, but the goal of such algorithms is to maximize efficiency, which ...

In a wave of new ads, brands like Heineken, Polaroid and Cadbury have started hating on artificial intelligence (AI), celebrating their work as "human-made." Subscribe to our newsletter for the latest ...

Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

AI was sold as a force for progress, but recent controversies suggest a more complicated reality. Is AIheading for a ...

Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...

“AI doesn’t care,” a vandal scrawled on a New York subway ad promoting a wearable AI pendant called Friend, which was designed to monitor a user’s everyday conversations and serve as a companion “who ...

OpenAI is reportedly mulling a new form of ads on ChatGPT called "sponsored content," which could influence your buying ...

Paul Harrison has previously received funding from ASIC, the Consumer Action Law Centre, and the Department of the Environment, Heritage and the Arts. He is a member of the Consumer Policy Research ...