Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.
Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...
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McDonald's pulls controversial AI-generated ad after week-long release: Here's what happened
McDonald’s Netherlands AI-generated commercial leaned on scenes that critics say looked distorted, cynical and out of touch with the holiday spirit McDonald's Netherlands released a Christmas ad on ...
Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...
Jeep recently launched an advertising campaign leveraging artificial intelligence-generated imagery. The marketing tactic stands to save companies time and money. Experts compared ethical concerns ...
When you buy through links on our articles, Future and its syndication partners may earn a commission. Ad agency The Sweetshop produced the AI video using its proprietary engine called The Gardening ...
A Google divestiture is still in the cards; the IAB's new framework lays out exactly when to disclose use of AI; and ...
A new attack ad from Senate Republicans uses Sen. Chuck Schumer's real words about the government shutdown — but in an AI deepfake of the Democratic Senate Minority Leader. The 30-second video posted ...
Roku founder, chairman and CEO Anthony Wood has some big predictions about the pending impact of generative AI on Hollywood — ...
McDonald's Netherlands released a Christmas ad on YouTube on Dec. 6 themed as "the worst time of the year" The ad quickly drew backlash, with many critics condemning its AI use and negative theme ...
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