The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

If you've ever fallen into a rabbit hole of ASMR videos, you might wonder how the peculiar sensation comes about. Here's what we know. When you purchase through links on our site, we may earn an ...

ASMR—a pleasant tingling sensation that some people feel in response to certain stimuli—is a popular online phenomenon with little scientific research to support it. Even though countless people claim ...

Part 1 of the TED Radio Hour episode Work, Play, Rest - Part 3. Why do so many people experience brain tingles when watching ASMR videos? Physiologist Craig Richard shares the science behind the ...

Back in the '80s, Craig Richard, PhD, would come home from school, sling off his backpack, and plant himself in front of the television to watch painter Bob Ross' The Joy of Painting. Richard soaked ...

If a strange tingling feeling comes over you when someone whispers, chews or taps in your ear, you might be lucky enough to experience autonomous sensory meridian response or ASMR. This strange but ...

Autonomous sensory meridian response (ASMR) has become a new craze in the social media age, though the practice has been around for much longer. Many YouTube channels and apps are now dedicated to ...