After intense scrutiny to ensure the acquisition won’t make Google a de facto monopoly in mobile advertising, Google’s purchase of AdMob got the regulatory green light and was finalized this past week ...

Mobile application update. Vector flat outline icon illustration isolated on white background. Google released a batch of new monetization, targeting and measurement features for AdMob on Thursday, ...

With more than 20,000 apps available for the iPhone, standing out from the crowd is becoming harder and harder for app developers. There are only so many slots in the the top apps lists in the iTunes ...

These days, more and more app developers are eschewing the pay-to-download business model in favor of making money from their creations in other ways. This is particularly true on Android, where users ...

In addition to new products and media partnerships aimed to help app developers grow and manage their businesses, Google today also announced a new set of AdMob tools to help developers better target ...

Google said Monday that it will acquire mobile advertising company AdMob in a deal valued at $750 million in stock. The search giant said the purchase will "enhance Google's existing expertise and ...

AdMob is a mobile advertising company and system that, in May 2010, was acquired by Google. Some Android developers who create applications and games for Android smartphones use the AdMob advertising ...

The latest developments in iAds, announced during the Apple Worldwide Developer’s Conference earlier this week, included an updated ad policy that might just ban any iAds competitor. The wording is ...

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