The World Cup is a chance for the world's biggest brands to throw everything into their ads. Here are some of the ones we'll ...

With Timothée Chalamet, Bad Bunny, Lionel Messi, Mohawk David Beckham, and many more, Adidas sets a new standard for World Cup advertising. Tell me if you’ve heard this one before: A big-budget ...

The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the ...

Adidas athletes Jude Bellingham, Lamine Yamal and Trinity Rodman join forces with Timothee Chalamet for new commercial ...

Adidas and Real Madrid have extended their partnership once again, keeping one of football’s biggest commercial relationships ...

Add Yahoo as a preferred source to see more of our stories on Google. (Photo Credit: @adidas / Instagram) Timothée Chalamet, Lionel Messi, Bad Bunny, and more join forces for Adidas’ FIFA World Cup ad ...

The World Cup will be played out not just among nations but also the major sports brands, who are seeing increasing demand ...

Adidas' WhatsApp World Cup activation turns a simple football emoji into a marketing asset, revealing how brands are ...

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full ...

Adidas is already reaping the commercial benefits of the 2026 World Cup, the most important sporting event on the planet.

Adidas, Nike, and PUMA have unveiled national team kits for the 2026 FIFA World Cup, collectively outfitting over 75% of the ...