It’s a billboard custom-tailored to grammar buffs. “Every day we help people get back to their everyday,” proclaims the ad for Keck Medical Center of USC. In that single sentence, the copy writer does ...

In marketing, it's become quite popular to use an adjective as a noun. Take a look at some examples collected by branding expert Nancy Friedman: Find your fabulous (Thai Tourism and others) From our ...

Is it just us or do movie, book and play titles often follow the same exact format? The Constant Gardener. The Great Gatsby. The Big Lebowski. Article, Adjective, Noun. In this Ask Me One More final ...

Before 2006, I never gave much thought to nominalizations — noun forms like “beauty” and “the scheduling” that at heart are really adjectives like “beautiful” or verbs like “to schedule.” I was ...

Key points Position of adjectives after the noun Position of adjectives in front of the noun The shortening of some adjectives The meanings of a few adjectives change according to whether they are ...