CMO at Tealium, former CMO at Engagio (acquired by Demandbase) and former GVP Global Marketing at Marketo, an Adobe company. 2022 is on track to be the first trillion-dollar year for e-commerce, ...

Look at your marketing stack. That sprawling collection of tools tells a story of ambition, necessity and maybe a little FOMO ...

Gartner found that marketers only use 58% of their martech stack's full capabilities, which seems like a lot of lost opportunity. What's going on? Houston, do we have a problem with the marketing ...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

We know that curating a martech stack can be a nightmare. If you’re a marketing leader you’re by distinction probably not a digital native – which means you’re making purchase decisions about tech you ...

It's a scenario CMOs know all too well: After investing tens of thousands or even millions into martech tools—often locking into long-term platform deals—you expected a revolution in efficiency and ...

If you mention the word MarTech to your average person on the street, you might get a blank stare. The vast majority of people would not know what you’re talking about. This is a shame since MarTech ...

Anyone can get behind the wheel of a martech solution, but only an experienced marketer and team can elicit the best performance. Many marketing teams struggle to realize the promise of martech ...

The modern marketer's success hinges on metrics. Marketing metrics are how we know whether campaigns are reaching the right people. They are how we quantify brand awareness and measure engagement. At ...

Things you get in ‘stacks’ – old newspapers, unopened letters, pancakes (if you’re lucky), cash (if you’re really lucky or run a cartel) and (for the last 15 years or so, if you’re a marketer) martech ...

IAG is set to deploy an Adobe integrated online marketing cloud service to improve personalisation in the way it engages its retail insurance customers. The insurer will use Adobe Experience Cloud, ...

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success. Organizations typically are a mixture of ...