"Z-pattern advertising" constructs advertisements based on the theory that people will scan images from left to right and, to a lesser extent, top to bottom. Ads with a narrative flow may benefit most ...

In this hands-on graphic design specialization, you will explore basic graphic design elements, color theory, images, publication design, and techniques for creating effective layouts. You will also ...

Ryan Boudreaux reviews the design principle of alignment with some samples and tools. Alignment is the third part of the series on “Effective design principles for web designers.” The first two ...