A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

GR Digital Marketing, a USA-based digital marketing agency offering a range of expert services, is happy to announce the launch of its newest and best case study, where the company goes into depth on ...

The Parkinson’s Foundation’s first experiment in digital advertising paid off handsomely. A $10,000 test-case purchase of Google ads tied to search keywords netted $90,000 for its 2015 year-end ...

Attention, experiential marketers: Event Marketer‘s full coverage of the Ex Awards is here. Check out these 100 case studies of the year’s best experiential marketing campaigns—from Reddit’s ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

While case studies that highlight the benefits customers have experienced using a product or service provide powerful ways to prove its value to leads, you need to be strategic in your approach to ...

In this episode of the Marketing Smarts podcast, we talk with business adviser and author Bob Wiesner about how to create stronger B2B case studies. Bob shares why case studies are important, what we ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...

One of the most significant communications lessons I’ve learned working at a business-to-business (B2B) software company is that our customers are a lot more interesting than we are. It’s the truth.