Advertising is the art of persuasion, generally attempting to get a consumer or member of the public to act in a specific way. Advertisers can use positive messages to motivate someone to act, or send ...

Remember the age-old question, "If a tree falls in the woods but no one is there to hear it, does it make a sound"? You could ask a similar question about advertising. If you display advertisements on ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

It’s no secret that technology creates new opportunities for businesses, helping them gain a competitive edge. Texting is one such advancement that allows companies to better communicate with and ...

From Fritz Lang’s 1927 sci-fi epic Metropolis, to more recent incarnations in films like The Terminator and The Matrix, science fiction has always been fascinated by artificial intelligence (AI). But ...

Content marketing is tough to get right, but once you do, the results can be incredible – especially for ecommerce brands. More traffic from Google? Check. More leads? Check. More trust built with ...

In light of BlackBerry’s recent decision to focus its advertising efforts on women, let’s take a look at how three tech giants (BlackBerry, Apple, and Microsoft) are targeting the female demographic.