Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...
Reports this past month that Netflix is accelerating its move to an ad-supported tier have grabbed the attention of everyone in ad land searching for new ways to reach consumers across today’s ...
Tech-oriented business guy. Over 20 years of experience in ad tech and marketing technology, currently CEO & cofounder at INCRMNTAL. Netflix pioneered the video-subscription service. They have ...
Netflix has held Madison Avenue at arm’s length for years. Now, the popular streamer wants to draw the advertising industry in a tighter embrace. After years of resisting the prospect of running ...
AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...
U.K. marketers are keenly anticipating — and debating — all the uncharted prospects inspired by the Nov. 3 release of Netflix’s less expensive and potentially game-changing ad-tier model. As the ...
As targeting becomes ever more precise, is the surveillance-based ad model setting itself up for a fall? The Economist’s Tom Standage looks at shifting attitudes towards ‘discounts for data’. As the ...
Sports Illustrated’s Swimsuit edition, which arguably has been one of the most blatant forms of media objectifying women’s bodies, is shifting to a new “pay-with-change” advertising model that will ...
In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how ...
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