If the MasterCard in your wallet carries a picture of your university's ivy covered walls, you are a member of an affinity program. If your political party, church, or trade association regularly ...

Phuong Tran, A&S '04, will admit it: He wasn't the most active alum. That is, until he learned about the Johns Hopkins Affinity Engagement Program at a reunion in 2012. Tran, who works in IT at the ...

You offer an essential service, and if you're feeling the effects of an economic slowdown, imagine the impact to charities and non-profits. Some are borderline desperate, which means this is the best ...

“For the UrbanVolt affinity program, the ATA members will receive reduced costs by 20% with their warehouse and terminal energy solution products,” Traver said. “UrbanVolt is looking to decrease the ...

The Institute of Scrap Recycling Industries (ISRI), Washington, has announced that it has added iScrap App to its affinity program. This opens the door for ISRI members to access expert advice on ...

The Solid Waste Association of North America (SWANA), Silver Springs, Maryland, has announced that Re-TRAC Connect, Winnepeg, Canada, has joined its growing Affinity Program. SWANA’s expanding lineup ...

Should home buyers and sellers be allowed to receive sizable cash rebates – or frequent flier miles – when they choose their realty agent as part of a larger “affinity” group? Put another way: If your ...

Have you ever noticed that you have more of an affinity for certain products over others? Affinity marketing relates to how customers identify with and share a set of common values with the brands ...