Roland Smart VP of Social & Community Marketing, Oracle & Author of The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage Scott Brinker Co-founder & CTO of ion interactive; ...

Agile transformations promise faster, more customer-centric organizations, but they typically begin in IT or product teams—far from the brand, messaging, and experiences that shape customer perception ...

The technology, tools, and systems that enable the analysis of marketing data are often the responsibility of the CIO. But many IT teams haven’t dealt with marketing data before. The fact that it’s ...

Most marketing teams struggle to collaborate effectively. Often because too much time is spent on planning meetings, tracking down status updates and drowning in work that doesn’t affect the bottom ...

Marketers are often at the mercy of continually changing environments: We rely heavily on external platforms (Facebook, Google, and the like) to accomplish our strategies; those platforms, however, ...

'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...

Agile marketing, in its simplest form, means you apply the concepts of Agile Project Mangement (like sprints, standup meetings, and retros) to your marketing projects. That said, however, a lot of ...

Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

Agile might be considered an obscure marketing buzzword, but knowing its history can demystify its purpose. The term “agile marketing” has had an alluring mystique for some time now. Developers love ...

Sometimes the best way to understand what good looks like is to look at the opposite. By understanding common anti-patterns, we can better understand Agile. Much has been written about the positive ...

COLUMBIA, Md.--(BUSINESS WIRE)--Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, released the Q2 2020 installment of its Customer Engagement Report.