Amazon looks to support a more collaborative programmatic ecosystem now that the APS Prebid adapter is available for open ...

With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...

Amazon is hiring for a new publisher-focused advertising team called "PubTech." It is building a tech platform that could compete with Google, Magnite, and Pubmatic. The tech will help publishers sell ...

NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...

Amazon Publisher Services' "Prebid Adapter" has moved into open beta and is now available via GitHub. The adapter is designed to bridge two previously separate environments.

NEW YORK--(BUSINESS WIRE)--Triton Digital, a global technology and services leader to the digital audio, podcast and broadcast radio industries, today announced its integration with Amazon Publisher ...

Vudoo stands as the first and only commerce content vendor on APS, empowering publishers and retail media networks to monetise their inventory with premium commerce-enabled ads at scale. Vudoo, the ...

This upcoming certification has the power to maximize the value of header bidding for streaming TV publishers and advertisers. NEW YORK, March 10, 2023 /PRNewswire/ -- Publica, a leading Connected TV ...

In separate court filings this week, lawyers for Amazon and the Big Five publishers said that a revived class action suit accusing them of colluding to fix e-book prices is not significantly different ...

Amazon is staffing up to build new ad products for publishers. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. This team is focused on building ...