The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

Appboy, the mobile marketing automation vendor, is launching several new products today to help marketers develop and deepen relationships with mobile customers. By doubling down on predictive ...

Apple has introduced a new way for developers for platforms like the iPhone to track their apps’ performance. It’s a new dashboard called peer group benchmarks that shows percentile data on how an app ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...

“Most app analytics tools today require an SDK integration, requiring time and resources to get a high-level perspective of how your app or apps are performing,” said Nick McIntosh, General Manager ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Tableau, TIBCO Data Science, IBM and Sisense are among the best software for predictive analytics. Explore their features, pricing, pros and cons to find the best option for your organization.