Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...
Audiobook publisher Brilliance Audio announced plans to add two-dimensional QR Codes—a coded “Quick Response” graphic linked to audiobook content—to its packaging that will allow consumers to ...
A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...
TONE’s Audio-Activated QR technology™ utilizes sound to passively engage with audiences, products and services. It allows for never-before-seen levels of engagement, activation, and metrics. The ...
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A new startup called SonicNotify has developed a technology that will enable smartphone apps to receive data via high frequency sound inaudible to the human ear. Though limited, the signals would be ...
A new technology has been created called Acoustic Barcodes which consist of a pattern of physical notches on an object that when swiped with a finger nail, or the edge of the smartphone, created a ...