NEW YORK, May 30 (Reuters) - Alphabet's (GOOGL.O), opens new tab Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

Nov 1 (Reuters) - Walt Disney (DIS.N), opens new tab is forming a new group to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, as the media ...

Snap on Tuesday announced its plans to release a sixth-generation of its augmented reality glasses in 2026, as competition in the smart glasses market continues to heat up. The maker of Snapchat said ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

I'm bored with reality, so last week, I attended the Augmented World Expo in Long Beach, CA, to check out other options, such as Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR).

The augmented reality (AR) and virtual reality (VR) market is experiencing rapid growth, projected to increase by $364.55 billion between 2022 and 2027, at a compounded annual growth rate (CAGR) of 52 ...