When “augmented reality” (AR) is mentioned, a lot of people still think of Tony Stark swiping through virtual blueprints in Iron Man, and now, Pokémon Go. Yes, that’s Hollywood and gaming, but AR is ...

Augmented reality has penetrated into various sectors like education, manufacturing, retail, and healthcare. It was often overlooked in the sports domain by businesses as well as consumers, yet not ...

Augmented reality and virtual reality are opening doors to new experiences for artists and the public. By Ted Loos This article is part of our continuing Fast Forward series, which examines ...

Augmented reality (AR) can add value, solve problems and enhance the user experience in nearly every industry. Businesses are catching on and increasing investments to drive the growth of augmented ...

But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard of AR – and most of those who have don’t really know ...