The team at digital marketing platform Passle profess to be experts at winning content, so it’s unsurprising that they know what they’re talking about when it comes to subject lines. This one had us ...

This free guide will show you the innovative approaches eight forward-thinking brands have taken to engage audiences and position themselves as thought leaders in their respective industries. With so ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

B2B marketing emails are not always known for excitement and engagement. But they can be. Let’s throw politeness out the window: Emails from B2B brands stink. I know this because I’m the recipient of ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

Business-to-business marketing, commonly abbreviated as B2B marketing, refers to the practices and strategies a company uses to promote its products or services to other businesses rather than to ...