Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

Understand that B2B sales cycles are longer and involve many people, so focus on building relationships and offering custom ...

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the ...

It’s never been easy to sell to B2B buyers. Today, however, there are new challenges making it even more difficult. The number of people involved in B2B purchasing is rising, the B2B sales cycle is ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

In the power struggle of importance, the pendulum is swinging over to prioritizing sales — at least according to Demand Gen Report readers. When analyzing our “Demanding Views” byline column, the top ...

The world of B2B buying is more complex than ever. Over the past four years, purchase cycles have stretched significantly, as today’s buyers evaluate 62% more brands before making a decision. Yet, ...

You might think that having the lowest prices or the most unique product is the key to success when competing in the B2B marketplace. But another important factor— customer experience—cannot be ...

To help you make the most of your sales conversations, here are ten top tips, from initial planning, building rapport, right through to how to close. Content, Creative & Campaigns, Strategy and ...

Back in 2019, more than four-fifths of executives saw digital capabilities as a nice-to-have rather than a must-have. But COVID-19 has changed that: ecommerce businesses saw a decade’s worth of market ...

Search engine optimization (SEO) is what makes you visible on the web and allows your target audience to find you. Nowadays, it’s a cornerstone for every business’s marketing, not only in the B2C ...