When BoA walked away from SM Entertainment after a quarter century, many K-pop fans felt it wasn’t just a contract ending — ...

BoA Ends 25-Year Partnership With SM Entertainment K-pop Pioneer Bids Farewell as Agency Celebrates Legacy, Wishes Future ...

BoA and SM Entertainment are parting ways after 25 years, and the contrast in how each side marked the moment is drawing ...

BoA has left SM Entertainment after 25 years. The agency made the announcement through a statement on Monday, January 12, ...

Love it or hate it, BOA is here to stay in ski boots. In fact, a handful of brands are getting rid of buckles entirely on some of the boots with the introduction of the new Dual BOA® Fit System. Yep, ...

At 13-years-old, Kwon Bo-ah released her first album ID; Peace B on August 25, 2000. Two decades later, the South Korean pop star known as BoA has gone on to become one of the country’s, and Asia’s, ...

There was once a day when the vast majority of snow sport and cycling footwear featured traditional shoelaces. BOA Fit System changed that. Without losing focus on the outdoor industry, BOA now aims ...

South Korean singer BoA has responded to negative comments she has been receiving regarding her appearance, telling commenters to “stop wasting your time”. Such comments resurfaced again when she ...