Among the many challenges book cover designers face is trying to represent a book’s premise or main character without getting so specific that readers are left with little to imagine. A few years ago, ...

For Reed, Second Hand isn’t simply a nostalgic trip down memory lane. The unearthing of analog book covers offers an opportunity to give lesser known, but brilliantly executed, designs their due. He ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...

Despite a steady rise in the popularity of e-books and a surge in ownership of electronic readers and tablets, real dead-tree paper books are not about the exit the scene any time soon. And while most ...

It’s well known, and has been for years, that in order to get the most out of social media you have to use it as part of a wider communications and marketing plan. Traditional channels must support ...

What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

Opinions expressed by Entrepreneur contributors are their own. Cover design personalization may be the next frontier as books evolve across digital, print and audio. If you want to write a book, you ...