2016 is going to be the “Year of the Beacon”, or at least the beginnings of mass beacon deployment. Beacons are part of the latest version of the Bluetooth Special Interest Group (BT-SIG) Low Energy ...

Bluetooth beacons are proven technology. So why isn’t anyone using them effectively? Sure, companies are using them. Google uses “beacons” — you’ll find a slew of examples of their use in retail and ...

In downtown Chicago, near where the river meets the lake, the city gets a bad case of Escheritis. The streets double—sometimes triple!—into three dimensions, dropping below each other and folding ...

If you visit one of the 28 Major League ballparks that have deployed beacons, your smartphone can guide you to your seat or give you a customized coupon to the team store. The Metropolitan Museum of ...

Beacons present an opportunity for retailers to learn more about their customers, as well as for consumers to conduct even more nuanced queries. Beacons, the in-store devices that help retailers ...