Discover how behavioral modeling helps predict consumer actions using spending data, enabling businesses to refine targeting and enhance risk assessment.

This is Part 2 of a five-part blog series exploring the nature of cognition and its relationship with consciousness. In Part 1, we considered the surprisingly elusive definition of cognition as well ...

Researchers conducted a systematic review and meta-analysis of 116 studies to evaluate the effectiveness of physical activity promotion interventions for healthy adults and the components of effective ...

A new Apple-supported study argues that your behavior data (movement, sleep, exercise, etc.) can often be a stronger health signal than traditional biometric measurements like heart rate or blood ...

Adults aged 60 and older who spend more time engaging in sedentary behaviors like sitting while watching TV or driving may be at increased risk of developing dementia, according to a new study by USC ...