A key objective of behavioral science research is to better understand how people make decisions in situations where outcomes are unknown or uncertain, which entail a certain degree of risk. Subscribe ...

Throughout their everyday lives, humans are typically required to make a wide range of decisions, which can impact their well-being, health, social connections, and finances. Understanding the human ...

What is the best way to frame human behavior? According to the unified theory of psychology 1, we can think of human beings as: (a) animals engaged in “behavioral investments” who are also (b) ...