“In various implementations, a method includes identifying an experimental population for purposes of testing a behavior change model; applying the behavior change model to the experimental population ...

King's College London provides funding as a member of The Conversation UK. In 2020, over a fifth of Africa’s population faced hunger; 346.4 million people experience severe food insecurity; and 452 ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Fish species respond to temperature increases by going after more readily available prey. Models suggest this behavior could lead to more extinctions. Fish are changing how they search for and consume ...