This Benefit Cosmetics 3-piece set is a total steal at $39. This cult-favorite waterproof mascara is known for creating super ...

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Add Yahoo as a preferred source to see more of our stories on Google. A woman is speaking out after learning that one of her old selfies is being used to market a major beauty brand’s product without ...

Get the lashes of your dreams with this mascara formula that delivers a 24-hour full-fan effect, which is smudge-proof, water-resistant, humidity-proof, sweat-proof, and ophthalmologist-tested. If you ...

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Ask any makeup addict to name their favorite makeup brand is and we guarantee at least one will say Benefit Cosmetics. The brand is a favorite of social media’s biggest and best beauty bloggers, and a ...

Treat yourself or a friend to this unbelievable gift with top-sellers from Benefit Cosmetics: BADgal BANG! BIGGER, BADDER Volumizing Mascara, The POREfessional primer, Hoola bronzer, and 24-HR Brow ...

If you’re at all tapped into the world of makeup, you’ve no doubt poured from a bottle or two of Benefit Cosmetics’ cult-fave POREfessional Primer... And its long reign in the industry since the ...

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As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty brands know this, of course, which is why the decision to discontinue a ...