The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...
Many small businesses assume their customer bases are too small to merit loyalty programs-a misconception that data now proves costly. BOULDER, COLORADO / ACCESS Newswire / December 11, 2025 / New ...
Frequent-flyer programs are becoming one of the most prized assets in aviation. Loyalty programs are now indispensable to some airlines, generating healthy profits in good times and blunting losses in ...
British Airways reignited the great loyalty debate in the U.K. when it revamped its frequent-flyer program earlier this year. The precious points used to be accrued by passengers for the miles ...
Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...
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Your Loyalty Program Shouldn't Just Retain Customers — It Should Grow Their Business and Yours
Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a ...
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