For someone who exists only in our collective imagination, Betty Crocker has made quite a mark on American home cooking. Her eponymous “Big Red” cookbook, first published in 1950 and revised 12 times ...

Contributor Stephanie Burt has shelves of community cookbooks, those spiralbound snapshots of church groups, Junior League chapters and other social organizations. They hold history in every line and, ...

Cookbook celebrates 100th anniversary of a name that’s well known in home kitchens The first Betty Crocker cookbooks appeared in the 1930s and ‘40s, with the first picture cookbook published in 1950, ...

“Betty Crocker Lost Recipes: Beloved Vintage Recipes for Today’s Kitchen,” Houghton Mifflin Harcourt, $25, 240 pages, hardcover Check out “Betty Crocker Lost Recipes: Beloved Vintage Recipes for Today ...

MINNEAPOLIS--(BUSINESS WIRE)--At home, at the store or anywhere in between, more than 10,000 of the most popular, time-tested Betty Crocker® recipes are just a fingertip away with the new Betty ...

The “Big Red” cookbook was first published in 1950. Her eponymous “Big Red” cookbook, first published in 1950 and revised 12 times in the years since to reflect changes in taste, demographics and ...

Combined, the “Betty Crocker Cookbook” has sold more than 75 million copies in 72 years. At one time, it was second only to the Bible in sales, said Cathy Swanson Wheaton, the executive editor of ...