Kate Middleton's brother's marshmallow image-printing business lost almost £250,000 between November 2013 and December last year. According to The Sun, business accounts showed James Middleton's ...

Instagram took over the world by recreating the slow, analog process of instant photography in convenient, retro-filtered digital form. But a cottage industry of startups that turn Instagram photos ...

Is it possible that some internet memories are so good that you can almost taste them? Well, Boomf — aka Magic Mallows — is banking on our need to consume memories in more ways than one. The UK-based ...

Beyond his royal connections, the youngest Middleton is perhaps best known for heading a personalized marshmallow company called Boomf, which he founded in 2013 and sold last year. He also founded a ...

Instagram photos recently got a lot sweeter. Users of the photo-sharing service can now have their favorite snaps printed on marshmallows and packaged in gift sets. Boomf Magical Mallows ($20 for nine ...

Fair enough. So Kate's a maybe in the U.S., but Boomf is definitely here! James, whose official title is "Wonka-in-Chief," confirmed the U.K.-based company has officially launched on this side of the ...