The strongest paid search strategy builds on your brand’s unique value. Here, you control the customer experience and messaging, driving traffic that converts from search, via Google Ads. Your brand ...

Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry data shows ad fraud reached an estimated $84 billion of global ...

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands ...

Smart product manufacturers invest in protecting their intellectual property rights. Preventing and addressing counterfeit and infringing products on an ongoing basis should be prioritized as a core ...

In today's digital age, establishing a strong online presence is paramount for the success of any business, big or small. However, as the internet continues to expand, so do the risks—particularly ...

The role of a trademark professional is evolving from a primarily legal role to a broader brand protection management position, which requires new responsibilities and brings new challenges. Of course ...

In today's fiercely competitive market, a company's brand is not only a symbol of the image that it wants to portray, but also a reflection of its core competitiveness. Therefore, brand protection is ...

Out today, WTR’s new Special Report “The future of brand protection on social media” helps brand professionals mitigate the risks and seize future opportunities for brand growth in an evolving digital ...

Pizza isn’t typically a topic of conversation in company meetings at Caterpillar, the world’s largest maker of construction and mining equipment, diesel and natural gas engines, and industrial gas ...

These days, brands today are fighting an uphill battle against counterfeiting: the market has exploded, with $2 trillion in counterfeit products flooding the global economy, an enormous risk for any ...

If you’re running a small online business, the challenges can feel overwhelming at times. With competition coming from all sides, tight profit margins, and an ever-growing need to stay ahead of trends ...