After spending time with LEGO Smart Play at CES, I can properly explain what the Smart Brick really does, why launching it ...
The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
Well, that’s exactly what Brick My World offers. This innovative app is here to make custom Lego creation fun and accessible for everyone, whether you’re a seasoned builder or just getting started. By ...
An interview with Tom Donaldson, LEGO Group's SVP of Creative Play Lab, on how the company came up with its new SMART Brick.
When a toy helicopter can “crash,” flash red, and add its own sound effects the moment a child tips it over, the question stops being what the model is and becomes who is driving the story. That ...
The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...