For B2B marketers, creating campaigns that reach and influence the right buying committee is no easy task, especially when resources are tight. And creating campaigns can often take hours - from ...

No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is ...

In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and engage their target audiences. However, with the impending demise of third-party cookies and ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

A unique new tool – chat – will let you create Google Ads campaigns. Using Google AI, a new interface will help users set up campaigns directly within the online editor in a conversational format, ...

As a result of the increasing importance of corporate social responsibility (CSR), many businesses consider only B2B partners that share their values and demonstrate a positive impact on society.

A report released nearly seven years after Hillary Clinton lost the presidential election to Donald Trump provides details about her campaign’s prominent role in creating a narrative that Mr. Trump ...