IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference. IBM in China is breaking out of the stereotype of being robotic dullards ...

Forbes contributors publish independent expert analyses and insights. Elizabeth Bauer is an actuary who writes about retirement policy. 23 out of 40 Massachusetts state senators support it by signing ...

An early-career faculty member tries to obtain a letter of support for a grant application from her department chair, but senses that he is reluctant to provide it. The case can be used to help ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...