Overview: Brand strategy refers to companies' methods for keeping up with the times.Robust brands are based on clarity, ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

I think it’s no surprise that Covid-19 lockdowns helped incite the dramatic growth of omnichannel businesses. Or that lockdowns advanced the omnichannel approach among companies that typically used ...

There has been a wide range of thoughts about the meaning of physical store closings, coming from some major retail thinkers and various major media news outlets. But the underlying assumptions in ...

As the CEO of an eCommerce development agency, I often find myself advising clients on a multitude of issues. But one topic that repeatedly surfaces is channel conflict. In the eCommerce marketplace, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...