The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

Luke Wilson will star in an ad for Colgate Total in the Super Bowl, marking the first time the company will advertise its flagship toothpaste brand in the game. “It’s not an insignificant decision,” ...

To launch its Keep manual toothbrush, Colgate-Palmolive used Eye Square's new Ad to Cart tool for real-time ad testing to see what mobile ads are most effective in encouraging shoppers to add the ...

Last week, I womp-womped the beginning of Pride month commercial season by calling out Bud Light for their rather cynical attempt at brand queerance by having straight ambassadors Amy Schumer and Seth ...

Colgate toothpaste broke new ground for Mexican television by featuring a gay couple in their latest commercial. Launched in time for pride month, the company is using the hashtag #SmileWithPride to ...

Ogilvy Thailand and Red Fuse, WPP’s integrated global team dedicated to Colgate-Palmolive, have launched 'Yimsu', a new brand campaign for Colgate Thailand. Ad Nut likes that this work goes beyond ...

(Reuters) - Colgate-Palmolive Co's shares sank on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices to spur enough demand.

Colgate has unveiled a line of vegan, gluten-free products that have no artificial flavors, sweeteners or colors. It may sound like the latest natural food trend … but the products are toothpaste, ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...

Following the recent launch of a similarly themed campaign in Thailand (see "Smile-fight: Colgate Thailand promotes grin power") Colgate has launched a campaign asking Malaysia to 'Smile strong ...