The program incentivizes consumers, especially if they show brand loyalty to Colgate. Colgate announces major change ...

The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

"The transition ... showcases real leadership in sustainable innovation." Colgate announces major change impacting all of its ...

Colgate toothpastes and toothbrushes will not be the focus of the brand’s first-ever Super Bowl advertisement. Rather, it will be using its airtime to remind viewers to turn off the tap when brushing ...

Everyone knows that one of the main attractions of the Super Bowl is the ads. Especially when the big game becomes a blowout, people focus on the commercials and rank them on their creativity and ...

NEW YORK: Did someone accidentally squirt toothpaste all over the Met Gala carpet on Monday night? The haphazard red and blue stripes adorning the carpet sure looked that way to many viewers, and in ...

The store is recalling six products sold in several states. Family Dollar is a great place to go if you want to save a bit of money, but like any other store, there are sometimes recalls. In this case ...

NEW YORK (Reuters) - Colgate-Palmolive Co. on Thursday warned counterfeit "Colgate" toothpaste that may contain a toxic chemical had been found in discount stores in four U.S. states. "There are ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...