ELF Cosmetics and Supergoop sell two similar sunscreens at drastically different prices. I've tried both and personally prefer the dupe, which is $24 cheaper. That said, Supergoop offers a higher SPF ...

The “color e.l.f.nalysis” tool offers makeup shade recommendations that harmonize users’ unique features, as well as a matching curated Pinterest board with shoppable products tailored to an ...

Launching on Jan. 14 via the e.l.f. Cosmetics website in limited quantities, each Lip Embalm comes with a mini replica of a ...

Which Elf cosmetics are best? With a full range of low-cost alternatives that give more expensive premium brands a run for their money, choosing the best Elf cosmetics can be a challenge. From ...

While each product featured is independently selected by our editors, we may include paid promotion. If you buy something through our links, we may earn commission. Read more about our Product Review ...

These color correctors have a lightweight, long-lasting formula that really delivers. Not sure what you need? Here's your guide: A shopper admitted, "I didn't realize I needed this! Elf is really ...

Which Elf lip gloss is best? There are many lip products to choose from, including tinted lip balms, lip stains, lip pencils, liquid lipsticks and traditional lipsticks. But nothing beats a lip gloss ...