Launching Smart Play with a trio of Star Wars sets makes sense on a number of different fronts. Obviously, Star Wars Lego ...
Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.
New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...
Lego packs an electronics platform with 3D magnetic tracking, multi-radio communication, and inductive charging into a brick.
The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...
If you've ever wished your childhood Lego creations could come to life, your dreams are now closer to reality. Lego has just unveiled a subbrand called Boost that promises to do just that. The base ...
The LEGO Group has revealed LEGO SMART Play, a new interactive platform designed to bring LEGO builds to life without the use ...