TikTok is a glorious place, and nothing can tell me otherwise, not even my screen time 👀. I have perfectly curated my algorithm to show the best viral beauty products (yes, I’m dedicated to the 9-5), ...

Shoppers Say: "Wow for wow! This product increases the volume of my thin hair like magic. Very easy to use. Love it!!" Whether you're covering grown-out roots, adding fullness to your hair, or filling ...

This pigment powder, which you brush into your roots to conceal unwanted regrowth, or to fill in sparse areas, has legions of fans — among them, the Cut’s editor Stella Bugbee and our beauty writer ...

Amazon’s Cyber weekend sales have been serving up some serious beauty deals (including a deal that sees the Dyson airwrap crash to its lowest-ever price). But if there’s one thing I like to do during ...

I dyed my hair blonde a month ago, and it’s clear that from now on, my root-touch-up appointments will dictate my entire schedule. It is mandatory, according to my colorist, that I make a three-hour ...

Welcome to our new series for TODAY Shopping: Deal of the Day! Every day at 10 a.m. EST, we will reveal an exclusive deal of 20 percent off or more. This deal can only be found on our Shop TODAY ...

Good hair days ahead! Ever wonder how celebrities always seem to have the most luscious locks? Their hair is always gleaming, with no split ends or frizz in sight! Well, now we know why — they’ve been ...

Forbes contributors publish independent expert analyses and insights. Celia Shatzman writes about fashion, beauty and grooming. Know how to recognize talent. After years in the hair industry, Federici ...