Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it. You have undoubtedly heard about the important role a customer ...

The goal of customer service is to transform an unhappy customer into a customer who feels thrilled about how well they were taken care of. Opinions expressed by Entrepreneur contributors are their ...

The term “customer service” encompasses a variety of techniques used by businesses to ensure the satisfaction of a customer, from friendly and attentive staff to prompt response when confronted with ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

With an increasing number of large, national chain stores popping up everywhere, small businesses sometimes find it difficult to compete. In the early 1900s, successful companies lasted an average of ...

Customer expectations are rising as data privacy demands are growing more complex. A first-party data strategy can help you navigate between the two. Customers continue to demand more personalized ...

Where do you stand in terms of customer service? And how do you rise to the top? Here’s how to prepare for sustainable bottom-line results. When you’ve only reached the middle rung of customer service ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...