The way in which consumers are influenced by emotions in the decision-making process has become evident in the last couple of decades. Traditionally, consumers have been asked ‘how they feel about ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

TAMPA, Fla. (April 12, 2022) – When it comes to online shopping habits, the collective wisdom dictates that consumers gravitate toward the highest-rated products. The difference between a 4-star ...

In a large group of independent decision-makers, those who reach a decision most quickly also tend to be those with the strongest initial biases. The finding comes from a mathematical model of ...

I recently gave a keynote address at Cornell University about how to better ensure the success of the decisions we make. I began by polling the audience of about 2,000 people to gauge whether they ...