Every so often digital platforms have to shift their analytic capabilities so that the metrics better reflect how marketers deploy their media campaigns. YouTube is among those platforms. The recent ...

Data analytics are constantly evolving and becoming ever more relevant in today's marketing. In my own experience helping companies across industries refine their digital marketing, I have seen how ...

AI agents are reshaping enterprise analytics, and AtScale, a leader in semantic layer solutions, is helping organizations navigate this shift from "ask-a-question BI chatbots" to autonomous agents ...

Thanks to generative AI, we’re getting close to the promise of truly “democratizing” data. This means anyone can make decisions that are data-driven, not just highly skilled data scientists. Here ‘s ...

Adobe Content Analytics is made possible by correlating specific attributes–including colors, objects and locations–with direct customer interactions. For example, a marketer promoting a new hotel ...