Teens today may not aspire to join the Playboy mansion anymore (or even know what it is), but a similar experience has popped up for today’s generation. Enter: the “Bop House,” or what some people ...
Content-based "contextual" advertising continues to essentially get a thumbs down from brands -- especially when it comes to media buys on connected TV (CTV) platforms, according to a recent Gracenote ...
TV audiences are rallying around CTV, and advertisers are following suit . But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and audience ...
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