Smartly, which recently integrated Reddit into its network, has been working to advance conversational commerce by enabling AI agents to support processes in real-time based on one-on-one customer ...

Advertisers are giving conversational commerce media their own budget. Fifty-three percent are doing so by separating the line item from programmatic and paid social, according to data released today.

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. If you’ve ever entered a website on ...

NEW YORK--(BUSINESS WIRE)--Conversational commerce is quickly emerging as the next frontier in digital advertising, according to a 2025 study commissioned by Smartly, the AI advertising platform, and ...

Nearly a third of consumers prefer brands to send post-purchase follow-up messages via social media, according to eMarketer. As US retail social commerce sales jumped 26% in 2024, one company has ...

With how fast technology evolves, it can be difficult to remember what the state of ecommerce was 15 or even 10 years ago. Logistically slower, disorganized, impersonal and oftentimes insecure, it’s ...

In the days before the internet, consumers had no real way of interacting with brands, but now all of that has changed. Conversational commerce is taking over and defining the entire commerce world — ...

As AI reshapes the retail landscape, this tool will offer retailers new ways to personalize experiences, streamline operations and drive revenue, the company said. Safe, reliable information: Built-in ...

People want convenience over anything, and consumers want products that make their lives easier. Brands that add voice and chat seamlessly into the buyer journey will gain loyalty, efficiency and ...