The Attribution Reporting API supports measurement of clicks and views with event-level and aggregate reports. This repository hosts multiple technical explainers that specify various features of the ...

Conversion: The completion of a meaningful (advertiser specified) user action on the advertiser's web site by a user who has previously interacted with an ad from that advertiser. Currently, the web ...

Necessity – and signal loss – is the mother of invention. Without ready access to device IDs and other identifiers, it gets a lot more difficult to measure ad effectiveness and tie conversions to ...

Call Yahoo one of the converted. Yahoo DSP launched a new Conversions API (CAPI) product, following in the footsteps of Meta and other platforms such as Snap, TikTok and Pinterest with their own CAPI ...