In the world of small- and medium-sized businesses (SMBs), the competition never sleeps. To stay ahead, you need to keep your finger on the pulse of your marketing performance. But fear not, dear ...

Marketers are constantly looking for ways to improve “performance” in their marketing campaigns. Specifically in digital they look at KPIs (key performance indicators) such as click through rates ...

Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Seven key performance indicators that are crucial for the success of your marketing campaigns. The ability to quantify the effectiveness of marketing campaigns and strategies is no longer a luxury; it ...

Learn how to optimize conversion rate, average order value, and cart abandonment to drive sustainable ecommerce growth.

What's the median conversion rate for website landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

There’s so much happening in marketing; search is upside down with generative AI, and social media platforms have algorithms that want to retain users. With all this, email marketing remains one of ...

In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...