Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance ...

Marketers are constantly looking for ways to improve “performance” in their marketing campaigns. Specifically in digital they look at KPIs (key performance indicators) such as click through rates ...

In Q4 2024, the average Conversion Rate was 4.8% (averaging across all countries, platforms, and industries) according to our research. This overall average benchmark is limited in its usefulness. To ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Opinions expressed by Entrepreneur contributors are their own. There’s no question that conversion rates are important to the success of any business. After all, a company can’t make money if its ...

While there are still 2 months left of 2017, now is the time most marketers start planning ways to boost business in the new year. This usually comes with a focus on new initiatives, a review of ...