When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. If you’re the type of person who enjoys sharing your creative ...

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

Copywriting is a great skill to have. Whether you want to work for yourself remotely or just improve your writing skills, ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

The information age is not only characterized by the technology that brought it about, but demand from consumers for a constant stream of content. While being a writer in the new millennium has come ...

Like all skills, writing and copywriting comes naturally to some, but it can also be learned. You don’t need to go to university or take expensive online courses (though of course those can help!) but ...

One of the most well-known copywriting hints is to keep a swipe file–a collection of emails, ads, and other copy or content you love or that performed well. That way, whenever you’re stuck on a tough ...

David McGuire, creative director, Radix Communications: It makes no difference whether you’re writing a personal email or a web page that’ll be seen by thousands – at any one time, your reader is one ...